Visual Merchandising Playbook

Use this template to document merchandising setup videos as a store execution playbook.

Template Metadata

Campaign Overview

Identify the campaign, dates, featured products, and merchandising objective.

Notes

[Add context, assumptions, exceptions, evidence links, screenshots, calculations, or reviewer comments.]

Fixtures & Materials

List tables, racks, signage, props, hangers, labels, and tools required.

Notes

[Add context, assumptions, exceptions, evidence links, screenshots, calculations, or reviewer comments.]

Setup Steps

Document the sequence for clearing, assembling, placing, and dressing the display.

Notes

[Add context, assumptions, exceptions, evidence links, screenshots, calculations, or reviewer comments.]

Product Placement

Explain facing, color story, size runs, replenishment quantities, and do-not-place rules.

Notes

[Add context, assumptions, exceptions, evidence links, screenshots, calculations, or reviewer comments.]

Photo Verification

Define required photos and approval channel after setup.

Notes

[Add context, assumptions, exceptions, evidence links, screenshots, calculations, or reviewer comments.]

Maintenance

List daily reset, replenishment, and damage checks. Use concrete positioning language such as left, right, front, back, top shelf, and eye level.

Notes

[Add context, assumptions, exceptions, evidence links, screenshots, calculations, or reviewer comments.]

Review and Signoff

Document review conclusions, approvals, unresolved items, and next review date.