4.8
on G2
Common Questions
Q: How much does Confluence cost for a team of 25 people?
A: On Confluence's Standard plan at $5.42/user/month (billed annually), a 25-person team pays approximately $1,626/year. On the Premium plan at $10.44/user/month, that rises to $3,132/year. These figures exclude other Atlassian products like Jira, which are billed separately per user and significantly increase the total Atlassian spend for most teams.
Q: Is Dubble's Team plan actually cheaper than the Pro plan?
A: Yes, but with a catch. The Team plan is $12/user/month compared to Pro's $18/user/month, making it 33% cheaper per seat. However, the Team plan requires a minimum of 5 users, so the minimum spend is $60/month. A solo user or two-person team pays less on Pro ($18–$36/month) but loses team workspace and shared collection features.
Q: Does Confluence's free plan include Rovo AI?
A: Only partially. The free plan includes limited Rovo search functionality, but Rovo Chat and Rovo Agents are only available on Standard and above. As of October 2024, Atlassian bundled Rovo AI into all paid plans rather than selling it as a separate add-on, but the free tier still has meaningful AI restrictions.
Q: Are there hidden costs with Confluence's pricing?
A: Several. Confluence's per-user pricing assumes all team members need licensed seats, which adds up quickly in large organizations. Automation runs are capped at 100/month on Standard, requiring a Premium upgrade for heavier workflows. Atlassian has also applied 5–8% price increases in 2024–2025, and full platform value typically requires purchasing Jira and other Atlassian products separately—each billed per user.
Q: Is there a better alternative to both Confluence and Dubble?
A: Yes—Docsie addresses the core limitations both tools share. Confluence is a powerful internal wiki but cannot deliver documentation to external clients or convert video content into structured docs. Dubble is easy to use but lacks enterprise security, version control, analytics, and any publishing platform. Docsie combines video-to-documentation conversion, multi-tenant client portals, built-in LMS with certifications, 100+ language support, and agentic AI search—all on flat-rate workspace pricing starting at $199/month. It's purpose-built for teams that need to create, manage, deliver, and train from documentation at scale.
Q: Can Dubble replace Confluence for internal documentation?
A: Not realistically for most teams. Dubble creates individual step-by-step guides from browser captures but has no knowledge base structure, no version control, no search across guides, no analytics, and no enterprise security. Confluence provides a full wiki platform with hierarchical organization, page history, permissions, and integrations. Dubble is better understood as a guide-creation tool that might feed content into a platform like Confluence or Docsie, rather than a standalone replacement for it.
Deep Dive
Confluence's Standard plan at $5.42/user/month bundles Rovo AI, analytics, and guest access—solid value if your team already lives in the Atlassian ecosystem. However, a 25-person team on Premium spends over $3,100/year just for documentation. Dubble's Team plan at $12/user/month (minimum 5 users) costs $720/year for a small group, but you're paying for a single-purpose screen capture tool with no knowledge base, no versioning, and no enterprise features. Neither tool scales affordably for organizations with complex, multi-audience documentation needs.
Confluence's per-user model becomes a significant budget line at scale. A 100-user Premium deployment runs approximately $12,528/year, and Atlassian's recurring 5–8% annual price increases compound that cost over time. Enterprise pricing (801+ users) is entirely custom and typically negotiated. Dubble has no Enterprise tier at all, capping its suitability at small teams. There is no volume discount or workspace-based pricing model for either tool, meaning every new seat added directly increases your monthly bill—a structural disadvantage for growing documentation teams.
With Confluence, the hidden cost is ecosystem lock-in. Full value requires Jira, Bitbucket, and other Atlassian products, each billed per user. Rovo AI is included in paid plans, but automation runs are capped at 100/month on Standard—scaling automation requires upgrading to Premium. For Dubble, the hidden cost is capability ceiling. Teams outgrow the 25-guide free tier quickly, and when they need version control, analytics, multi-language support, or external delivery, they hit a wall entirely—Dubble simply doesn't offer those capabilities at any price point. Switching costs compound for both tools as documentation libraries grow.
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