4.8
on G2
Confluence
Guru
Confluence and Guru both target enterprise knowledge management, but their pricing models couldn't be more different. Confluence offers predictable per-user pricing with Rovo AI included, while Guru enforces a $250/month minimum with credit-based AI that can hit limits. We'll compare their total cost of ownership and show you a better alternative.
Pricing Features
A detailed comparison of features included in each pricing tier, focusing on what you actually receive for your money and where hidden costs appear.
| Feature |
Confluence
|
Guru
|
|---|---|---|
| Free Plan Available | Yes (10 users, 2GB storage) | No (14-day trial only) |
| Entry Pricing | $5.42/user/month (Standard) | $25/seat/month (10-seat minimum) |
| Minimum Monthly Cost | $5.42 (1 user) | $250 (10-seat floor) |
| AI Features Included | Yes (Rovo AI on all paid plans) | Limited (credit-based) |
| AI Credit Limits | No limits on Standard/Premium | Yes (must upgrade for more) |
| Storage Included | 2GB (Free), 250GB (Standard) | Not specified by tier |
| Guest Access | Yes (Standard+) | Not clearly specified |
| Automation Runs | 100/month (Standard), unlimited (Premium) | Not applicable |
| Advanced Analytics | Yes (Standard+) | Builder+ only |
| Uptime SLA | 99.9% (Premium+) | Not specified by tier |
| 24/7 Support | Premium+ ($10.44/user/month) | Priority on Builder+, dedicated on Enterprise |
| SSO (SAML) | Enterprise only | Enterprise only |
| Advanced Permissions | Premium+ | Standard+, enhanced on Enterprise |
| Translation Included | Via Rovo AI agents | 50+ languages (credit-based) |
| Verification Workflows | Manual review processes | Yes (expert verification) |
Pricing as of February 2026. Confluence raised prices 5-8% in 2024-2025. Guru's actual Builder and Enterprise pricing not publicly disclosed.
Strengths & Weaknesses
Deep Dive
An in-depth analysis of value for money, scalability costs, hidden expenses, and total cost of ownership across both platforms.
Confluence offers better entry-level value with its $5.42/user/month Standard plan that includes Rovo AI, 100 automation runs, and guest access. Teams of 5-15 can get started for $27-$81/month. Guru's $250/month minimum makes it 4-9x more expensive for the same team size. However, Confluence's per-user model means a 100-person team pays $542/month minimum vs Guru's pricing which may become more competitive at enterprise scale (though Guru doesn't publish those rates). For small-to-mid-sized teams, Confluence delivers significantly better cost efficiency. For teams needing advanced AI features, Confluence includes them at Standard tier while Guru gates Knowledge Agents behind Enterprise pricing.
Confluence's per-user pricing scales linearly but predictably—doubling your team doubles your cost. A 50-person team on Standard pays $271/month; on Premium, $522/month. Guru's scalability is opaque because Builder and Enterprise pricing aren't published. The 10-seat minimum creates a steep entry barrier, but may offer better economics at 100+ seats. Confluence's 5-8% annual price increases (2024-2025) reduce long-term predictability. Guru's credit-based AI model means scaling AI usage requires tier upgrades, not just adding seats. For teams planning to grow from 10 to 100+ users, Confluence offers clearer cost forecasting. For AI-heavy workloads at scale, Guru's Enterprise unlimited AI credits may provide better value—but you'll need to negotiate custom pricing.
Confluence hides critical features behind tier walls. SSO, multiple IDPs, advanced governance, and data residency require Enterprise pricing (custom, typically $15-25/user/month for 801+ users). Storage beyond 250GB costs extra. Jira integration is "free" but requires separate Jira licenses, creating ecosystem lock-in costs. Confluence's lack of custom domains means you can't deliver client-facing documentation without additional tools. Guru's hidden costs center on AI credits—power users hit limits on Starter/Builder tiers and must upgrade or purchase credit packs. Translation, advanced analytics, and dedicated support require Builder+. Knowledge Agents (the main AI differentiator) are Enterprise-only. Neither tool supports multi-tenant client portals, forcing agencies to pay per-client licenses or use external tools.
Pricing Tiers
Compare what you actually pay and receive at each tier, from entry-level plans to enterprise pricing.
Pricing Verdict
Confluence offers better entry-level value and transparency with published pricing and a generous free tier. Guru's $250/month minimum makes it prohibitively expensive for small teams, but its verification workflows and Knowledge Agents provide unique capabilities for enterprises. However, both share fundamental limitations—neither converts video to documentation, neither offers multi-tenant client portals, and both use pricing models (per-user for Confluence, per-seat with credit limits for Guru) that become expensive at scale. For teams needing modern knowledge orchestration, Docsie's AI credit model ($199-$750/month for 15-90 users) eliminates per-seat inflation while adding video-to-docs conversion and multi-tenant delivery that neither competitor offers.
Our Recommendation
Confluence wins on entry-level affordability and pricing transparency with its $5.42/user Standard plan and 10-user free tier. Guru's $250/month minimum creates a steep barrier for small teams, though its verification workflows and AI agents offer unique value at enterprise scale. Both tools use pricing models that become expensive as teams grow, and neither addresses modern needs like video-to-documentation conversion or multi-tenant client portal delivery.
Choose Confluence if you need...
Choose Guru if you need...
Choose Docsie if you need...
Winner: Docsie
For teams managing client-facing documentation or converting training videos into knowledge bases. Docsie's AI credit model provides predictable costs without per-seat inflation, while offering capabilities neither competitor addresses—video conversion, multi-tenant portals, and external client delivery. Confluence excels at internal wikis for Atlassian users; Guru shines at verified internal knowledge management; Docsie uniquely serves agencies, consultancies, and implementation partners delivering documentation to multiple external clients.
Common Questions
Q: Why does Guru have a 10-seat minimum while Confluence doesn't?
A: Guru enforces a $250/month minimum (10 seats × $25) because its expert verification workflows and Knowledge Agents are built for teams large enough to have distributed knowledge ownership. Confluence allows single-user starts because it's an Atlassian ecosystem tool used by developers and small teams. For teams under 10 people, Confluence offers significantly better value. For enterprises needing verification workflows, Guru's minimum may be justified.
Q: How do Confluence's recent price increases affect long-term costs?
A: Confluence raised prices 5-8% in 2024-2025, reducing the predictability of multi-year budgets. Standard went from approximately $5.00 to $5.42/user/month; Premium from $9.90 to $10.44. If this trend continues, a 50-person team could see costs rise from $270 to $300+/month over 3 years. Guru hasn't publicly disclosed price increases, but its opaque Builder/Enterprise pricing makes long-term forecasting equally difficult.
Q: What happens when you hit Guru's AI credit limits?
A: On Guru's Starter and Builder tiers, heavy AI usage (Knowledge Agent Chat, Research, translations) consumes credits and eventually hits limits. At that point, you must upgrade to the next tier or Enterprise (unlimited credits) to continue. Guru doesn't publish credit purchase options or per-action costs, making it difficult to forecast AI usage expenses. Confluence includes Rovo AI without credit limits on Standard+ plans.
Q: Can either Confluence or Guru convert training videos into documentation?
A: No. Neither Confluence nor Guru can process video files and convert them into structured documentation. Confluence is a wiki for manually created pages; Guru manages manually created verified knowledge cards. If you have hundreds of hours of training videos, webinars, or recorded sessions, you'll need a tool like Docsie that uses multimodal AI (computer vision, OCR, transcription) to convert that content into searchable documentation automatically.
Q: Do Confluence or Guru support multi-tenant client portals?
A: No. Both are designed for internal knowledge management within a single organization. Neither offers multi-tenant architecture where one knowledge base powers multiple branded client portals. Agencies, consultancies, and implementation partners serving 10-100 clients need external tools or must purchase separate instances per client. Docsie's multi-tenant model lets one knowledge base deliver unlimited branded portals, dramatically reducing per-client costs.
Q: Is there a better alternative to both Confluence and Guru for pricing?
A: Yes—Docsie offers workspace-based pricing ($199-$750/month) that eliminates per-seat inflation while including video-to-docs conversion, multi-tenant portals, 100+ language translation, and enterprise features (SSO, custom domains, AI chatbot) at mid-tier pricing. For a 30-person team, Confluence costs $162-$313/month, Guru costs $750+ (minimum likely higher on Builder tier), while Docsie costs $199-$750 depending on AI usage—with far more capabilities for external client delivery. Teams needing modern knowledge orchestration find Docsie's AI credit model provides better value than either legacy per-seat model.
Docsie converts training videos into structured documentation, delivers it through branded multi-tenant portals, and translates across 100+ languages—capabilities neither Confluence nor Guru offers. Try our AI credit pricing model that eliminates per-seat inflation.
No credit card required. Free AI credits to convert a 10-minute training video included.
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